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Auto News Articles - Santro launches new intiative to tap rural market
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Santro launches new intiative to tap rural market
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Source: The Economic Times
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Date:5/8/2008
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Source Link: Click Here |
Hyundai Motor India has launched a new marketing initiative, titled 'Ghar Ghar Ki Pehchaan' for tapping rural market for its popular Santro car. Claiming this as a first of its kind initiative, the company said it has rolled out special schemes for government employees in rural areas and members of gram panchayats on the purchase of Santro.
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