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Auto News Articles - U.S. car makers try to repeat green halo of Prius
News Article
U.S. car makers try to repeat green halo of Prius
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Source: Automotive News
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Date:4/9/2008
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Source Link: Click Here |
Even with U.S. gas prices over $3 a gallon, up 50 percent in three years, marketing experts say U.S. buyers want hybrids that not only reduce fuel consumption and emissions but also make a statement about the driver's commitment to the environment. Toyota's Prius commanded 51 percent of the U.S. hybrid market in 2007. Now the No. 1 Japanese automaker is considering extending the Prius line-up -- effectively making it a brand on its own.
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