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Auto News Articles - Ford takes risk going upscale with Volvo
News Article
Ford takes risk going upscale with Volvo
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Source: Detroit News Online
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Date:12/3/2007
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Source Link: Click Here |
Ford Motor Co., after abandoning plans to sell Volvo Car Corp., now wants to move the brand more upmarket in a bid to boost sales and profits. But it is a risky strategy that is making Volvo executives in Sweden jittery because it could alienate traditional buyers.
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